{"product_id":"9780190251864","title":"Hearts, Minds, Voices: US Cold War Public Diplomacy and the Formation of the Third World","description":"The Cold War superpowers endeavored mightily to \"win hearts and minds\" abroad through what came to be called public diplomacy.  While many target audiences were on the conflict's original front-lines in Europe, the vast majority resided in areas in the throes of decolonization and experienced the Cold War as public diplomacy- as a media war for their allegiance rather than as violence.  In these areas, superpower public diplomacy encountered volatile issues of race, empire, poverty, and decolonization-which intersected with the dynamics of the Cold War and with anti-imperialist currents.  The challenge to US public diplomacy was acute.  Jim Crow and Washington's European-imperial alliances were inseparable from the image of the United States and put American outreach unavoidably on the defensive.  Newly independent voices in the non-European world responded to this media war by launching public-diplomacy campaigns of their own.  In addition to validating the strategic importance of public diplomacy, they articulated a different vision of the postwar world.  Rejecting the superpowers' Cold War, they forged the \"Third World project\" around nonalignment, post-imperial economic development, and anti-colonial racial solidarity.  In doing so, Jason C. Parker argues, the United States inadvertently helped to nurture the \"Third World\" as a transnational imagined community on the postwar global landscape.  Tracing US public diplomacy during the early years of the Cold War, \u003cem\u003eHearts, Minds, Voices\u003c\/em\u003e narrates how US foreign policy engaged with and impacted the Global South and international history more broadly.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47180235014384,"sku":"9780190251864","price":23.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780190251864_p0.jpg?v=1763658494","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780190251864","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}