{"product_id":"9780190289751","title":"Strategy As Action: Competitive Dynamics and Competitive Advantage","description":"\u003cem\u003eStrategy as Action\u003c\/em\u003e presents an action plan for how firms can build, improve, and defend their competitive advantage at every stage of their life cycle. For start-up firms entering a market, it provides a model for exploiting competitive uncertainty and blind spots; for growth firms who have established some market advantages, it provides an action plan for exploiting relative resources; for mature firms, it explains how to exploit market position; finally, for firms that have no decisive resource advantage, it provides an action plan based on firm co-operative reactions.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47124371734768,"sku":"9780190289751","price":57.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780190289751_p0.jpg?v=1769914537","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780190289751","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}