{"product_id":"9780195115222","title":"Codes and Consequences: Choosing Linguistic Varieties","description":"This collection of essays considers how messages of intentionality are conveyed by choosing one style of English over another. While these choices are not necessarily conscious, an awareness of the consequences of the choice of linguistic code of speakers, performers, and writers is implicit in their communicative competence. Messages of intentionality thus go beyond the referential content of the conversational turn, performance, or literary work. Intentions refer to everything from attitudes toward the subject matter to the presentation of the speaker's persona in relation to the topic or audience. In this way, linguistic choices serve as a tool for the speaker or author and simultaneously as an index used by the audience to find these implied communicative goals.\u003cp\u003e The contributors examine this phenomenon, known as codeswitching, in situations ranging from translations of the Bible to \"surprise in poetry\" to supervisor-worker interactions on the automobile assembly line. A major theme throughout this volume is how the construct of markedness is utilized in codeswitching. Developed to varying degrees among these essays is the notion that speakers and writers, as rational actors, exploit the unmarked-marked opposition regarding audience expectations. Claims in many of these chapters follow the Markedness Model, Myers-Scotton's explanation of the social import of linguistic choices. Under this model, the use of a particular code displays an intentional meaning that is viewed in terms of the extent to which the code's use matches community expectations, given the social situation or genre involved.\u003c\/p\u003e\u003cp\u003e A wide array of subjects, from novels to family conversations at a holiday gathering, are discussed in these essays, making this volume of interest to linguists specializing in such areas as discourse analysis and sociolinguistics, as well as scholars and students of English literature and rhetoric.  \u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47007194874096,"sku":"9780195115222","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780195115222_p0.jpg?v=1763663988","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780195115222","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}