{"product_id":"9780195304213","title":"Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing","description":"Bias, sentiment, and personal opinions cloud the judgment of even the best Wall Street investors, so why do     most financial decision-making models fail to factor in basic human nature?  In \u003ci\u003eBeyond Greed and Fear\u003c\/i\u003e, the most     authoritative guide to what really influences the decision-making process, Hersh Shefrin applies the latest psychological     research to stock selection, financial services, and corporate financial strategy.  Through colorful, often humorous     real-world examples, Shefrin points out the common mistakes that money managers, security analysts, financial planners,     investment bankers, and corporate leaders make so that readers gain valuable insights into their own financial decisions. ","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47016411529456,"sku":"9780195304213","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780195304213_p0.jpg?v=1763664200","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780195304213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}