{"product_id":"9780198061908","title":"Management and Entrepreneurship","description":"\u003cp\u003eManagement and Entrepreneurship provides a complete overview of managerial decision-making responsibilities and the role played by entrepreneurship in developing an organization.\u003c\/p\u003e\u003cp\u003eStarting with the definition of management, the various facets of managerial roles and a broad account of the history of development of management thought, the book provides in-depth discussions on the nature, importance, and purpose of planning. It elaborates further on the importance of organizing and staffing, and directing and controlling.\u003c\/p\u003e\u003cp\u003eThe discussion moves on to introduce the concept of entrepreneurship as a business development tool. Special emphasis is placed on entrepreneurship in the Indian environment with detailed discussions on the development of small-scale industry, the role of institutional support, and the importance of preparation of projects for entrepreneurial ventures.\u003c\/p\u003e\u003cp\u003eThe book lays emphasis on simplified definitions and point-wise presentation of theoretical concepts. By adopting an application-oriented approach, it also provides numerous real-life examples, vivid illustrations, and inspirational case studies which play the dual role of explaining concepts as well as instilling entrepreneurial zeal in students.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47022868168944,"sku":"9780198061908","price":16.07,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780198061908_p0.jpg?v=1763665813","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780198061908","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}