{"product_id":"9780198297246","title":"Evolutionary Innovations: The Business of Biotechnology","description":"\u003cp\u003eThis is a study of the commercial development of biotechnology which compares the initiatives, activities and organization of two firms—Genetech in the United States and Kabi in Sweden—as they brought knowledge to the market in the form of insulin and the human growth hormone. Writing from a broad evolutionary perspective, Maureen McKelvey's important study of one of the most modern science-based technologies will be of interest to all concerned with understanding the processes of innovation.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47022503985392,"sku":"9780198297246","price":76.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780198297246_p0.jpg?v=1763666627","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780198297246","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}