{"product_id":"9780198297796","title":"The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand","description":"\u003cp\u003eThis book challenges current beliefs about organizational identity, reputation, and branding. It contains a wealth of new ideas for finding the elusive answers to questions troubling contemporary organizations, such as: How does an organization create a strong reputation? What are the implications of corporate branding on organizational structures and processes? and How do organizations discover their identities?\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47010951397616,"sku":"9780198297796","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780198297796_p0.jpg?v=1763666632","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780198297796","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}