{"product_id":"9780199204786","title":"Brainwashing: The Science of Thought Control","description":"\u003cbr\u003eThe term 'brainwashing' was first recorded in 1950, but it is an expression of a much older concept: the forcible and full-scale alteration of a person's beliefs. Over the past 50 years the term has crept into popular culture, served as a topic for jokes, frightened the public in media headlines, and slandered innumerable people and institutions. It has also been the subject of learned discussion from many angles: history, sociology, psychology, psychotherapy, and marketing. Despite this variety, to date there has been one angle missing: any serious reference to real brains. Descriptions of how opinions can be changed, whether by persuasion, deceit, or force, have been almost entirely psychological.","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47022506377456,"sku":"9780199204786","price":26.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199204786_p0.jpg?v=1763667849","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199204786","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}