{"product_id":"9780199236152","title":"Marketing Management for Nonprofit Organizations","description":"\u003cp\u003eThe third edition builds on the success of previous editions whilst also addressing critical topics such as corporate responsibility and social entrepreneurship. Developments in relationship and public sector marketing, for example the increasing emphasis on partnerships, as well as in fundraising media such as the Internet and SMS messaging, are reflected in the new edition. The text is divided into three parts, beginning with an introduction to the nonprofit sector and the topic of marketing. It then moves on to develop a framework for marketing planning, including a detailed consideration of topics such as overall direction, market segmentation, branding, and positioning. The text concludes with a series of chapters that explore the application of marketing in a number of specific contexts.\u003c\/p\u003e\u003cp\u003eThe new edition will be accompanied by an online resource centre for the first time, comprising the following features:\u003c\/p\u003e\u003cp\u003eStudent resources:\u003cbr\u003eWeb links to other websites of value to students specialising in the field\u003cbr\u003eSelf test quizzes (MCQs)\u003cbr\u003eDetails of new research work of relevance to students\u003cbr\u003ePractitioner Insights boxes (boxed examples from industry) \u003cbr\u003eFurther reading list\u003cbr\u003ePodcasts from practitioners and from own lectures and presentations \u003c\/p\u003e\u003cp\u003eLecturer resources:\u003cbr\u003eA Lecturer's Manual comprising: \u003cbr\u003ePowerPoint slides of the diagrams in the book\u003cbr\u003eAdditional case studies of approximately 500 words (2-3 per sector specific chapter)\u003cbr\u003eGuidance on how to use the case studies\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47022676869360,"sku":"9780199236152","price":74.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199236152_p0.jpg?v=1763668894","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199236152","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}