{"product_id":"9780199655854","title":"Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands","description":"\u003cp\u003eHow do we explain the breakthrough market success of businesses like Nike, Starbucks, Ben \u0026amp; Jerry's, and Jack Daniel's? Conventional models of strategy and innovation simply don't work. The most influential ideas on innovation are shaped by the worldview of engineers and economists - build a better mousetrap and the world will take notice. Holt and Cameron challenge this conventional wisdom and take an entirely different approach: champion a better ideology and the world will take notice as well. Holt and Cameron build a powerful new theory of cultural innovation. Brands in mature categories get locked into a form of cultural mimicry, what the authors call a cultural orthodoxy. Historical changes in society create demand for new culture - ideological opportunities that upend this orthodoxy. Cultural innovations repurpose cultural content lurking in subcultures to respond to this emerging demand, leapfrogging entrenched incumbents.\u003c\/p\u003e\u003cp\u003eCultural Strategy guides managers and entrepreneurs on how to leverage ideological opportunities:\u003c\/p\u003e\u003cp\u003e- How managers can use culture to out-innovate their competitors \u003cbr\u003e- How entrepreneurs can identify new market opportunities that big companies miss \u003cbr\u003e- How underfunded challengers can win against category Goliaths \u003cbr\u003e- How technology businesses can avoid commoditization \u003cbr\u003e- How social entrepreneurs can develop businesses that appeal to more than just fellow activists \u003cbr\u003e- How subcultural brands can break out of the 'cultural chasm' to mass market success \u003cbr\u003e- How global brands can pursue cross-cultural strategies to succeed in local markets \u003cbr\u003e- How organizations can maximize their innovation capabilities by avoiding the brand bureaucracy trap\u003c\/p\u003e\u003cp\u003eWritten by leading authorities on branding in the world today, along with one of the advertising industry's leading visionaries, \u003ci\u003eCultural Strategy\u003c\/i\u003e transforms what has always been treated as the \"intuitive\" side of market innovation into a systematic strategic discipline.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47049014444272,"sku":"9780199655854","price":24.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199655854_p0.jpg?v=1763670260","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199655854","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}