{"product_id":"9780199694945","title":"The Oxford Handbook of Innovation Management","description":"\u003cp\u003e\u003ci\u003eThe Oxford Handbook of Innovation Management\u003c\/i\u003e offers a comprehensive and timely analysis of the nature and importance of innovation and the strategies and practices that can be used to improve organizational benefits from innovation. Innovation is centrally important for business and national competitiveness, and for the quality and standard of living around the world, but it does not happen by itself. For innovation to succeed, it needs to be properly managed. With contributions from 49 world-leading scholars, the \u003ci\u003eHandbook\u003c\/i\u003e explores the many sources of innovation, the broader social, economic, and technological contexts that encourage and constrain it, and the cutting-edge strategies and practices of innovation management.\u003c\/p\u003e\u003cp\u003eThe book addresses the traditional concerns of innovation management—such as managing R\u0026amp;D, intellectual property, and creativity, and the contributions of science and marketing—but substantially extends traditional areas of interest. In this new volume, chapters examine emerging topics including design, social networks, open and social innovation, and innovation in business models, ecosystems, services, and platforms. The book explores the importance of innovation management for environmental sustainability, and its evolving nature and practice in Asia.\u003c\/p\u003e\u003cp\u003eWritten in an accessible style, and with carefully selected bibliographies and a comprehensive index, the \u003ci\u003eHandbook \u003c\/i\u003eoffers a uniquely authoritative and wide-ranging source of knowledge about innovation management. Each chapter identifies key issues and reviews the most important research findings. Future research questions are identified. The \u003ci\u003eHandbook \u003c\/i\u003ewill be invaluable for students and faculty studying, researching, and teaching innovation, and for managers seeking to improve innovation outcomes in their organizations.\u003cbr\u003e\u003c\/p\u003e","brand":"Oxford University Press, USA","offers":[{"title":"Default Title","offer_id":47016561639664,"sku":"9780199694945","price":155.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199694945_p0.jpg?v=1763671769","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199694945","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}