{"product_id":"9780199839773","title":"The Man Behind the Microchip: Robert Noyce and the Invention of Silicon Valley","description":"Hailed as the Thomas Edison \u003cem\u003eand\u003c\/em\u003e Henry Ford of Silicon Valley, Robert Noyce was a brilliant inventor, a leading entrepreneur, and a daring risk taker who piloted his own jets and skied mountains accessible only by helicopter. Now, in \u003cem\u003eThe Man Behind the Microchip\u003c\/em\u003e, Leslie Berlin captures not only this colorful individual but also the vibrant interplay of technology, business, money, politics, and culture that defines Silicon Valley. Here is the life of a high-tech industry giant. The co-founder of Fairchild Semiconductor and Intel, Noyce co-invented the integrated circuit, the electronic heart of every modern computer, automobile, cellular telephone, advanced weapon, and video game. With access to never-before-seen documents, Berlin paints a fascinating portrait of Noyce: an ambitious and intensely competitive multimillionaire who exuded a \"just folks\" sort of charm, a Midwestern preacher's son who rejected organized religion but would counsel his employees to \"go off and do something wonderful,\" a man who never looked back and sometimes paid a price for it. In addition, this vivid narrative sheds light on Noyce's friends and associates, including some of the best-known managers, venture capitalists, and creative minds in Silicon Valley. Berlin draws upon interviews with dozens of key players in modern American business--including Andy Grove, Steve Jobs, Gordon Moore, and Warren Buffett; their recollections of Noyce give readers a privileged, first-hand look inside the dynamic world of high-tech entrepreneurship. A modern American success story, \u003cem\u003eThe Man Behind the Microchip\u003c\/em\u003e illuminates the triumphs and setbacks of one of the most important inventors and entrepreneurs of our time.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47067235909872,"sku":"9780199839773","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199839773_p0.jpg?v=1763672737","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199839773","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}