{"product_id":"9780199883011","title":"Why David Sometimes Wins: Leadership, Organization, and Strategy in the California Farm Worker Movement","description":"\u003cem\u003eWhy David Sometimes Wins\u003c\/em\u003e tells the story of Cesar Chavez and the United Farm Workers' groundbreaking victory, drawing important lessons from this dramatic tale. Since the 1900s, large-scale agricultural enterprises relied on migrant labor--a cheap, unorganized, and powerless workforce. In 1965, when some 800 Filipino grape workers began to strike under the aegis of the AFL-CIO, the UFW soon joined the action with 2,000 Mexican workers and turned the strike into a civil rights struggle. They engaged in civil disobedience, mobilized support from churches and students, boycotted growers, and transformed their struggle into \u003cem\u003eLa Causa\u003c\/em\u003e, a farm workers' movement that eventually triumphed over the grape industry's Goliath. Why did they succeed? How can the powerless challenge the powerful successfully?  Offering insight from a longtime movement organizer and scholar, Ganz illustrates how they had the ability and resourcefulness to devise good strategy and turn short-term advantages into long-term gains.  Authoritative in scholarship and magisterial in scope, this book constitutes a seminal contribution to learning from the movement's struggles, set-backs, and successes.","brand":"Oxford University Press","offers":[{"title":"Default Title","offer_id":47067236696304,"sku":"9780199883011","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780199883011_p0.jpg?v=1763673385","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780199883011","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}