{"product_id":"9780205563043","title":"Television and Radio Announcing","description":"\u003cp\u003e \u003cb\u003eTelevision and Radio Announcing, 11e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eStuart Hyde, \u003ci\u003eSan Francisco\u003c\/i\u003e \u003ci\u003e State University\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003ci\u003eTelevision and Radio Announcing\u003c\/i\u003e \u003c\/b\u003e \u003cb\u003e takes a practical, career-oriented approach to the study of broadcast performance by successfully blending the coverage of theory with the practice of announcing.\u003c\/b\u003e Now in its eleventh edition, this classic text offers the broadest coverage of announcing available today. Hailed for its compelling, conversational writing style, Hyde’s work offers timeless and relevant information to new broadcasting students while emphasizing the most successful techniques in the field. The new edition has been revised to reflect the recent technology and market changes affecting announcers today and retains the same overriding goal of previous editions: to help students become more effective and responsible communicators. \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003eNew and classic features to this text include:\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003e ­ \u003cb\u003e“Checklist” boxes \u003c\/b\u003ethroughout the text give step-by-step instructions to students who are just learning the basics of announcing. \u003c\/li\u003e \u003cli\u003e ­ \u003cb\u003eScripts throughout each chapter\u003c\/b\u003e offer students the opportunity to immediately practice the concepts they are learning about within the text. \u003c\/li\u003e \u003cli\u003e ­ \u003cb\u003e“Spotlight” boxes are written by professionals\u003c\/b\u003e in the announcing field and give tips on how to improve voice personality, how to sound like a local, and more. \u003c\/li\u003e \u003cli\u003e ­ \u003cb\u003eNew “Student Voices” boxes are essays written by real students \u003c\/b\u003ewho offer a personal slant on several key topics including: Podcasting, Internet radio, YouTube and MTV VJs. \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e \u003cb\u003e \u003c\/b\u003e \u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eTelevision and Radio Announcing\u003c\/i\u003e, 11e:\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003cb\u003e \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e“This text is strong in a number of ways. I think its greatest strength lies in the practical tips for improving performance skills and strategizing career opportunities. The text clearly suggests the author’s long history in the field, without being rarified and academic.” — Ceilidh Charleson-Jennings, \u003ci\u003eCollin\u003c\/i\u003e \u003ci\u003e County Community College\u003c\/i\u003e \u003ci\u003e.\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":47011945414896,"sku":"9780205563043","price":176.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780205563043_p0.jpg?v=1763673708","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780205563043","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}