{"product_id":"9780226894461","title":"The Philadelphia Barrio: The Arts, Branding, and Neighborhood Transformation","description":"\u003cp\u003eHow does a so-called bad neighborhood go about changing its reputation? Is it simply a matter of improving material conditions or picking the savviest marketing strategy? What kind of role can or should the arts play in that process? Does gentrification always entail a betrayal of a neighborhood’s roots? Tackling these questions and offering a fresh take on the dynamics of urban revitalization, \u003ci\u003eThe Philadelphia Barrio\u003c\/i\u003e examines one neighborhood’s fight to erase the stigma of devastation.\u003cbr\u003e \u003cbr\u003e Frederick F. Wherry shows how, in the predominantly Latino neighborhood of Centro de Oro, entrepreneurs and community leaders forged connections between local businesses and cultural institutions to rebrand a place once nicknamed the Badlands. Artists and performers negotiated with government organizations and national foundations, Wherry reveals, and took to local galleries, stages, storefronts, and street parades in a concerted, canny effort to reanimate the spirit of their neighborhood.\u003cbr\u003e \u003cbr\u003e Complicating our notions of neighborhood change by exploring the ways the process is driven by local residents, \u003ci\u003eThe Philadelphia Barrio\u003c\/i\u003e presents a nuanced look at how city dwellers can make commercial interests serve the local culture, rather than exploit it.\u003c\/p\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":47078070911216,"sku":"9780226894461","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780226894461_p0.jpg?v=1763675011","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780226894461","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}