{"product_id":"9780230006836","title":"The Behavioral Economics of Brand Choice","description":"This text presents a cutting edge approach to the analysis of brand choice, relevant to marketing practice and social science. This analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way of describing the structure of markets and analyzing consumer behaviour.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47017797583088,"sku":"9780230006836","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230006836_p0.jpg?v=1763675014","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230006836","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}