{"product_id":"9780230100442","title":"Good for Business: The Rise of the Conscious Corporation","description":"\u003cp\u003eIn order to satisfy the heightened demands of today's more powerful consumer, corporations from Wal-Mart to GE are undergoing an evolutionary transformation in the way they do business--from their operations and strategies to their relationships with customers and communities. In this timely book, two top branding experts team up with a highly regarded specialist in corporate culture and a leading global search consultant to illustrate how the most dynamic and promising companies of today are charting a new path for the corporate brand of tomorrow. \u003ci\u003eGood for Business\u003c\/i\u003e outlines four key elements that will serve as the cornerstones of the most successful businesses of the future: \u003c\/p\u003e\u003cp\u003ePurpose Beyond Profit \u003cbr\u003e• Humanized Leadership \u003cbr\u003e• Corporate Consciousness \u003cbr\u003e• Collaborative Partnerships \u003c\/p\u003e\u003cp\u003eToday, brands matter a lot, and what companies we do business with also matters.  In \u003ci\u003eGood For Business\u003c\/i\u003e, the authors show not only why building an authentic corporate brand is critical to success, but how to do it in a way that creates more loyal customers, develops a devoted workforce, and makes a social difference in the world at large.\u003c\/p\u003e","brand":"St. Martin's Publishing Group","offers":[{"title":"Default Title","offer_id":47084202098928,"sku":"9780230100442","price":11.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230100442_p0.jpg?v=1769911867","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230100442","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}