{"product_id":"9780230207226","title":"Pricing Perspectives: Marketing and Management Implications of New Theories and Applications","description":"The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47009233993968,"sku":"9780230207226","price":120.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230207226_p0.jpg?v=1763675154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230207226","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}