{"product_id":"9780230220928","title":"How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding","description":"Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the level of anattractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47009236091120,"sku":"9780230220928","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230220928_p0.jpg?v=1763675203","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230220928","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}