{"product_id":"9780230230552","title":"Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness","description":"The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe – namely Nestlé, Unilever and InBev - and analysesthe motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47023300477168,"sku":"9780230230552","price":125.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230230552_p0.jpg?v=1763676222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230230552","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}