{"product_id":"9780230237308","title":"Marketing Through Turbulent Times","description":"\u003cp\u003eAt some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now? \u003cbr\u003e\u003ci\u003eMarketing Through Turbulent Times\u003c\/i\u003e\u003cb\u003e \u003c\/b\u003eaddresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. \u003c\/p\u003e\u003cp\u003eWritten for decision makers who want to ensure that their marketing strategies are not only relevant for today’s difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. \u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eMarketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future.\u003c\/p\u003e\u003cp\u003ehttp:\/\/www.marketingthroughturbulenttimes.com\/ \u003c\/p\u003e\u003cp\u003e\u003cb\u003e\u003c\/b\u003e \u003cbr\u003e\u003cb\u003e*A Note From the Author, Jenny Darroch:\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\"This book has dealt with one of the BIG problems facing managers\u003cbr\u003etoday: 'How do I manage effectively in such turbulent times?' The\u003cbr\u003erecession will end. Does this mean that the contents of this book are no\u003cbr\u003elonger relevant? No. Even in periods of growth, creating turbulence,\u003cbr\u003estaying relevant, maintaining momentum, executing current strategies\u003cbr\u003ewell, and forcing changes to product-market boundaries will remain\u003cbr\u003eessential ingredients for any organization wanting to grow, reconfigure,\u003cbr\u003eand survive.\u003c\/p\u003e\u003cp\u003eAnd so, while the growth strategies I have outlined in \u003ci\u003eMarketing through\u003cbr\u003eTurbulent Times\u003c\/i\u003e are relevant today, they will endure and provide\u003cbr\u003eguidance for managers wanting to create turbulence when the recession\u003cbr\u003epasses. The strategies outlined in this book are appropriate for any\u003cbr\u003eorganization where generating growth is a primary goal. All that will\u003cbr\u003echange over time is what constitutes relevance\"\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007323422960,"sku":"9780230237308","price":51.3,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230237308_p0.jpg?v=1763675357","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230237308","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}