{"product_id":"9780230241855","title":"City Branding: Theory and Cases","description":"The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47011283075312,"sku":"9780230241855","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230241855_p0.jpg?v=1763684704","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230241855","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}