{"product_id":"9780230279537","title":"International Place Branding Yearbook 2011: Managing Reputational Risk","description":"The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies andto the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007751045360,"sku":"9780230279537","price":53.1,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230279537_p0.jpg?v=1763677849","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230279537","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}