{"product_id":"9780230297883","title":"The Long Conversation: Maximizing Business Value from Information Technology Investment","description":"For many years companies have been investing in enterprise systems and IT initiatives butthey are now struggling to achieve the desired results. It takes a long time to make the best of your enterprise systems so businesses must stop looking for the next technology 'silver bullet' and instead maximize the value of existing IT investments.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47014980911344,"sku":"9780230297883","price":48.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230297883_p0.jpg?v=1763676310","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230297883","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}