{"product_id":"9780230301641","title":"Competitive Strategies: Managing the Present, Imagining the Future","description":"This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive \"seasons.\" The authors call them the games of movement, imitation, and position.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47011698409712,"sku":"9780230301641","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230301641_p0.jpg?v=1763780253","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230301641","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}