{"product_id":"9780230336735","title":"Brand Aesthetics","description":"Explores the growing importance of aesthetic factors in the success of brands and the reluctance of brand managers and academics to deal with these issues. Proposes a series of theoretical and practical managerial instruments which analyse the aesthetic aspects of various brand manifestations.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47012175315184,"sku":"9780230336735","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230336735_p0.jpg?v=1763676893","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230336735","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}