{"product_id":"9780230368828","title":"Tribal Marketing, Tribal Branding: An expert guide to the brand co-creation process","description":"Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno-marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47046262358256,"sku":"9780230368828","price":37.09,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230368828_p0.jpg?v=1763676778","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230368828","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}