{"product_id":"9780230389106","title":"The Early Computer Industry: Limitations of Scale and Scope","description":"Uses case studies to explore why large scale electronics failed to win a leadership position in the early computer industry and why IBM, a firm with a heritage in the business machines industry, succeeded. The cases cover both the US and the UK industry focusing on electronics giants GE, RCA, English Electric, EMI and Ferranti.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47017800532208,"sku":"9780230389106","price":130.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230389106_p0.jpg?v=1763676704","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230389106","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}