{"product_id":"9780230391246","title":"Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web","description":"Explains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves designing new Trust and Engagement strategies. A specific indication on how to build and measure value out of these strategies is offered by the innovative 'Value for Engagement Model'.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007466258672,"sku":"9780230391246","price":110.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230391246_p0.jpg?v=1763676711","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230391246","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}