{"product_id":"9780230515703","title":"International Marketing in the Network Economy: A Knowledge-Based Approach","description":"The capability of MNCs to create, transfer and combine knowledge from different locations is an important determinant of corporate success. This book uses examples of knowledge-based firms - Hewlett-Packard Consulting \u0026amp; Integration, Siemens, Mazda, and Maekawa - to show that knowledge-based marketing is key to a sustainable competitive advantage.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47011570090224,"sku":"9780230515703","price":130.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230515703_p0.jpg?v=1763676942","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230515703","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}