{"product_id":"9780230537996","title":"Ernest Dichter and Motivation Research: New Perspectives on the Making of Post-war Consumer Culture","description":"The work of motivation and consumer researcher Ernest Dichter was a milestone in the psychological creation of the modern consumer. This collection contextualizes Ernest Dichter within twentieth-century consumer culture and it charts the rise of psychological approaches to consumption in post-war Europe and North America.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007467700464,"sku":"9780230537996","price":109.33,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230537996_p0.jpg?v=1763676994","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230537996","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}