{"product_id":"9780230564275","title":"Sonic Branding: An Introduction","description":"\u003cbr\u003eBrands have become very important as sources of value and a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands, but this book defines a new competitive arena in the creation and development of brands--sound. Sonic branding is a new, fast-growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.\u003cbr\u003e  ","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":47120167764208,"sku":"9780230564275","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230564275_p0.jpg?v=1763677868","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230564275","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}