{"product_id":"9780230567337","title":"The Rhetoric Of Religious Cults","description":"The Rhetoric of Religious Cults takes as its departure point the notion that 'cults' have a distinctive language and way of recruiting members. First outlining a rhetorical framework, which encompasses contemporary discourse analysis, the persuasive texts of three movements - Scientology, Jehovah's Witnesses and Children of God - are analysed in detail and their discourse compared with other kinds of recruitment literature. Cults' distinctive negative profile in society is not matched by a linguistic typology. Indeed, this negative profile seems to rest on the semantics and application of the term 'cult' itself.","brand":"Palgrave-UK-USA","offers":[{"title":"Default Title","offer_id":47120168419568,"sku":"9780230567337","price":100.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230567337","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}