{"product_id":"9780230579248","title":"Surfing the Global Tide: Automotive Giants and How to Survive Them","description":"Car manufacturing epitomizes modern industry, yet the overall perspective has been lost in speculation and self-promotion. Based on six years of research, this book is the first in years to reassess the industry. The result is a paradigm that quantifies thefundamental economies of scale and firm organizational structure.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007470190832,"sku":"9780230579248","price":80.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230579248_p0.jpg?v=1763677717","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230579248","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}