{"product_id":"9780230580312","title":"Building Brand Authenticity: 7 Habits of Iconic Brands","description":"The projection of authenticity isone of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.","brand":"Palgrave Macmillan UK","offers":[{"title":"Default Title","offer_id":47007470649584,"sku":"9780230580312","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230580312_p0.jpg?v=1763678760","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230580312","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}