{"product_id":"9780230617629","title":"BrandDigital: Simple Ways Top Brands Succeed in the Digital World","description":"\u003cp\u003eIn the quickly evolving digital marketplace, the basic principles of branding have not changed, but rather are more important than ever. In \u003ci\u003eBrandDigital\u003c\/i\u003e,\u003ci\u003e \u003c\/i\u003eAllen Adamson discusses the impact of rapid globalization on the digital brand, as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. He explains how to harness the multiple functions of social networking, digital word-of-mouth, consumer-generated ideas, \"green\" branding, and new technologies such as the Blackberry and iPhone, while sticking to a simple, compelling, and credible brand promise. The book includes over 100 interviews with top branding professionals at Ameriprise, Burger King, General Mills, Hewlett-Packard, Johnson \u0026amp; Johnson, Nike, and others, providing numerous case studies of successful branding strategies in our age of global technological acceleration.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47023194407152,"sku":"9780230617629","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230617629_p0.jpg?v=1763679018","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230617629","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}