{"product_id":"9780230620568","title":"The Global Brand: How to Create and Develop Lasting Brand Value in the World Market","description":"\u003cp\u003eToday, With a Growing Number of Consumers Facing Strained budgets, it is more important than ever to establish and maintain a unique branding identity. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown both to present a simple formula for determining brand strength and to illustrate how brands perform in the market. Hollis emphasizes human nature as a set of constant core values to which all brands should appeal, and analyzes the future of brand-building as a profitable investment.\u003c\/p\u003e","brand":"St. Martin's Press","offers":[{"title":"Default Title","offer_id":47047307854064,"sku":"9780230620568","price":17.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230620568_p0.jpg?v=1763781307","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230620568","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}