{"product_id":"9780230624108","title":"Reverse Psychology Marketing: The Death of Traditional Marketing and the Rise of the New ''Pull'' Game","description":"\"Don't run after customers, let them discover you instead...\" Shops without signs, brands with no advertising tourist resorts that actively shun publicity, \"slow food\" restaurants, and plain-looking models are but a few of the present-day developments that can bemuse observers who learned their marketing from the MBA \"bibles\". Today there are firms that don't claim to satisfy their customers, adopt a \"take it or leave it\" attitude, and still attract a following. Others act as \"nanny marketers\" dictating what customers can or can't have and still have buyers come in droves. This book shows why these developments are taking place and why they are proving to be successful. It points out of the flaws and fallacies of conventional marketing thinking and how that has led to the self-destructive practice of over-marketing. It highlights the present marketing zeitgeist and how brands like Coach, Samsung, BAPE, Tchibo, Red Bull, and Pout have understood it better. In many industries the middle market is hollowing out creating a \"Wal-Mart and Ferrari\" type of situation. The book offers prescriptions and insights to cope with the changing business dynamics to establish authenticity and a dedicated customer network. In keeping with the spirit of this book, the authors have not sought outside endorsements.  ","brand":"Palgrave Macmillan","offers":[{"title":"Default Title","offer_id":47107051323632,"sku":"9780230624108","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780230624108_p0.jpg?v=1763677869","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780230624108","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}