{"product_id":"9780231544405","title":"On Becoming a Rock Musician","description":"In the 1960s and 1970s, becoming a rock musician was different than playing other kinds of music. It was a learned rather than taught skill. In \u003cem\u003eOn Becoming a Rock Musician\u003c\/em\u003e, sociologist H. Stith Bennett observes what makes a rock musician and then persuades others to take him seriously. The book explores how bands form; the backstage and on-stage reality of playing in a band; how bands promote themselves and interact with an audience and music professionals, such as DJs; and the role of performance.","brand":"Columbia University Press","offers":[{"title":"Default Title","offer_id":47124771504368,"sku":"9780231544405","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780231544405_p0.jpg?v=1763679432","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780231544405","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}