{"product_id":"9780241970362","title":"9780241970362","description":"\u003cp\u003e\u003cb\u003eThe secrets to Apple's success and how to use them, from the Apple insider Ken Segall\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eThink Simple\u003c\/i\u003e, Apple insider and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Ken Segall gives you the tools to Apple's success - and shows you how to use them. It's all about simplicity. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're in a multinational corporation or a lean startup, this guide will teach you how to crush complexity and focus on what matters; how to perform better, faster and more efficiently. Combining his insight from Apple with examples from companies across industries all over the world - including Ben \u0026amp; Jerry's, Whole Foods, Intel and HyundaiCard - Segall provides a simple roadmap for any company to find success.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Penguin Books, Limited","offers":[{"title":"Default Title","offer_id":47176005517552,"sku":"9780241970362","price":21.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780241970362_p0.jpg?v=1763680691","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780241970362","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}