{"product_id":"9780241970799","title":"9780241970799","description":"\u003cp\u003e\u003cb\u003eIn \u003ci\u003eMission: How the Best in Business Break Through\u003c\/i\u003e, Michael Hayman and Nick Giles show companies how to join the ranks of today's business winners.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003c\/b\u003eBusiness as usual is over. Belief is the new currency and to succeed you must follow new rules: purpose as the route to profit; mind share to gain market share.\u003c\/p\u003e\u003cp\u003eThe best in business are defined by mission: a singular cause, a defining ambition. They stand out as campaigners, activists fighting to lead industries and redefine them. And they win through with momentum, explosive growth that outruns the competition.\u003c\/p\u003e\u003cp\u003eFrom tech pioneers Google and Airbnb, to retail giant Whole Foods and British success stories such as Ella's Kitchen, \u003ci\u003eMission\u003c\/i\u003e shows how business is changing people's lives through the power of purpose, culture and campaigning. How caring, sharing and daring companies have opened a new chapter for the world of business.\u003c\/p\u003e\u003cp\u003eUncover the secrets of what it takes to succeed: how to discover and define your commercial purpose, hone it into a campaign and turn customers into advocates. Harness the power of momentum. Find your mission.\u003c\/p\u003e","brand":"Penguin Books, Limited","offers":[{"title":"Default Title","offer_id":47174324781296,"sku":"9780241970799","price":11.27,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780241970799_p0.jpg?v=1763680791","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780241970799","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}