{"product_id":"9780241977675","title":"Win or Learn: MMA, Conor McGregor and Me: A Trainer's Journey","description":"\u003cp\u003eGrowing up in Dublin, John Kavanagh was a skinny kid who was frequently bullied. After suffering a bad beating when he intervened to help a woman who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed, and promoting the earliest mixed-martial arts events in Ireland. And then, a cocky young lad called Conor McGregor walked into his gym ...\u003c\/p\u003e\u003cp\u003eIn\u003ci\u003e Win or Learn\u003c\/i\u003e, John Kavanagh tells his own remarkable life story - which is at the heart of the story of the extraordinary explosion of MMA in Ireland and globally. Kavanagh has become a guru to young men and women seeking to master the arts of combat. And as the trainer of the world's most charismatic male MMA star, he has become a magnet for talented fighters from all over the world. Kavanagh's portrait of Conor McGregor - who he has seen in his lowest moments, as well as in his greatest triumphs - is a revelation. \u003c\/p\u003e\u003cp\u003eWhat emerges from \u003ci\u003eWin or Learn\u003c\/i\u003e is a remarkable portrait of ambition, discipline, and persistence in the face of years and years of disappointment. It is a must read for every MMA fan - but also for anyone who wants to understand how to follow a dream and realize a vision.\u003c\/p\u003e","brand":"Penguin Books, Limited","offers":[{"title":"Default Title","offer_id":47111789183216,"sku":"9780241977675","price":10.14,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780241977675_p0.jpg?v=1763680339","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780241977675","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}