{"product_id":"9780252091766","title":"REDESIGNING WOMEN: Television after the Network Era","description":"In the 1990s, American televison audiences witnessed an unprecedented rise in programming devoted explicitly to women. Cable networks such as Oxygen Media, Women's Entertainment Network, and Lifetime targeted a female audience, and prime-time dramatic series such as \u003ci\u003eBuffy the Vampire Slayer, Judging Amy, Gilmore Girls, Sex and the City,\u003c\/i\u003e and \u003ci\u003eAlly McBeal\u003c\/i\u003e empowered heroines, single career women, and professionals struggling with family commitments and occupational demands. After establishing this phenomenon's significance, Amanda D. Lotz explores the audience profile, the types of narrative and characters that recur, and changes to the industry landscape in the wake of media consolidation and a profusion of channels.\u003cbr\u003e  \u003cbr\u003e Employing a cultural studies framework, Lotz examines whether the multiplicity of female-centric networks and narratives renders certain gender stereotypes uninhabitable, and how new dramatic portrayals of women have redefined narrative conventions. \u003ci\u003eRedesigning Women\u003c\/i\u003e also reveals how these changes led to narrowcasting, or the targeting of a niche segment of the overall audience, and the ways in which the new, sophisticated portrayals of women inspire sympathetic identification while also commodifying viewers into a marketable demographic for advertisers. \u003cbr\u003e  ","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":47073893941488,"sku":"9780252091766","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780252091766_p0.jpg?v=1763679958","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780252091766","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}