{"product_id":"9780252097881","title":"Changing the Playbook: How Power, Profit, and Politics Transformed College Sports","description":"In Changing the Playbook , Howard P. Chudacoff delves into the background and what-ifs surrounding seven defining moments that transformed college sports. These changes involved fundamental issues--race and gender, profit and power--that reflected societal tensions and, in many cases, remain pertinent today: \u003cul\u003e \u003cli\u003ethe failed 1950 effort to pass a Sanity Code regulating payments to football players;\u003c\/li\u003e \u003cli\u003ethe thorny racial integration of university sports programs;\u003c\/li\u003e \u003cli\u003ethe boom in television money;\u003c\/li\u003e \u003cli\u003ethe 1984 Supreme Court decision that settled who could control skyrocketing media revenues;\u003c\/li\u003e \u003cli\u003eTitle IX's transformation of women's athletics;\u003c\/li\u003e \u003cli\u003ethe cheating, eligibility, and recruitment scandals that tarnished college sports in the 1980s and 1990s;\u003c\/li\u003e \u003cli\u003ethe ongoing controversy over paying student athletes a share of the enormous moneys harvested by schools and athletic departments.\u003c\/li\u003e \u003c\/ul\u003e A thought-provoking journey into the whos and whys of college sports history, Changing the Playbook reveals how the turning points of yesterday and today will impact tomorrow.","brand":"University of Illinois Press","offers":[{"title":"Default Title","offer_id":47074049949936,"sku":"9780252097881","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780252097881_p0.jpg?v=1763680604","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780252097881","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}