{"product_id":"9780253000408","title":"Mass Culture and Italian Society from Fascism to the Cold War","description":"\u003cp\u003eThe 1930s to the 1950s in Italy witnessed large increases in film-going,\u003cbr\u003e radio-listening, and the sale of music and weekly magazines. The industries that\u003cbr\u003e made and sold commercial, cultural products were transformed by the new technologies\u003cbr\u003e of reproduction and new approaches to marketing and\u003cbr\u003e distribution.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYet historians tend to place the \"real\" genesis of\u003cbr\u003e mass culture in the 1960s, or to generalize about the harnessing of mass culture to\u003cbr\u003e the Fascist political project, without considering what kind of mass culture existed\u003cbr\u003e at the time and whether this harnessing was successful. This book draws on extensive\u003cbr\u003e new evidence, including oral histories and archival material, to explore possible\u003cbr\u003e continuities between the uses of mass culture before and after World War\u003cbr\u003e II.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":47120242180336,"sku":"9780253000408","price":12.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780253000408","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}