{"product_id":"9780253001580","title":"Tasting the Good Life: Wine Tourism in the Napa Valley","description":"\u003cp\u003eFive million visitors a year travel to California's Napa Valley to\u003cbr\u003e experience the good life: to taste fine wines, eat fine food, and immerse themselves\u003cbr\u003e in other sophisticated pleasures while surrounded by bucolic beauty. Tourism is the\u003cbr\u003e world's largest employer, and tourists today want to experience the world through\u003cbr\u003e all five senses. Tasting the Good Life tells the story of Napa tourism through the\u003cbr\u003e words of the tourists who visit and the men and women who provide the products and\u003cbr\u003e services they rely on. The stories of 17 people -- from winemaker to vineyard\u003cbr\u003e manager, from celebrity chef to wait staff, from hot air balloonist to masseuse --\u003cbr\u003e provide extraordinary insight into this new form of tourism and its impact on an\u003cbr\u003e iconic American place.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":47120343367920,"sku":"9780253001580","price":17.95,"currency_code":"USD","in_stock":true}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780253001580","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}