{"product_id":"9780253013316","title":"A Theory of Semiotics","description":"\u003cp\u003e\"... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" —Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\"... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions.\" —Language in Society\u003c\/p\u003e\u003cp\u003e\"... a major contribution to the field of semiotic studies.\" —Robert Scholes, Journal of Aesthetics and Art Criticism\u003c\/p\u003e\u003cp\u003e\"... the most significant text on the subject published in the English language that I know of.\" —Arthur Asa Berger, Journal of Communication\u003c\/p\u003e\u003cp\u003eEco’s treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":47179350900976,"sku":"9780253013316","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780253013316_p0.jpg?v=1763680570","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780253013316","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}