{"product_id":"9780253111555","title":"Globalizing Tobacco Control: Anti-smoking Campaigns in California, France, and Japan","description":"\u003cp\u003e\"[Reid] develops an approach to globalization and health that goes\u003cbr\u003e beyond simplistic dichotomies -- such as the puritanism of the United States in\u003cbr\u003e contrast with the more libertine cultures of other countries -- and he also eschews\u003cbr\u003e the equally simplistic view that the world is becoming homogenized.\" -- David\u003cbr\u003e J. Hess, Rensselaer Polytechnic Institute\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA tangible aspect of\u003cbr\u003e living, working, and traveling in the 21st century is the experience of moving\u003cbr\u003e between smoke-filled and smoke-free environments. In Globalizing Tobacco Control,\u003cbr\u003e Roddey Reid examines what lies behind this experience: the revolution in public\u003cbr\u003e attitudes and health codes that regulate daily routines and the life of the body.\u003cbr\u003e While the gradual replacement of smoking with non-smoking as the social norm is a\u003cbr\u003e global phenomenon, it has not followed the same trajectory everywhere. Reid compares\u003cbr\u003e anti-smoking campaigns in the United States, France, and Japan for what they reveal\u003cbr\u003e about the nature of globalization and liberal arts of government. He explores\u003cbr\u003e distinctive national histories of tobacco; evolving global marketing strategies of\u003cbr\u003e transnational tobacco corporations; \"social marketing\" techniques used to\u003cbr\u003e tailor public health messages to particular ethnic communities; and the programs of\u003cbr\u003e international public health organizations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Indiana University Press","offers":[{"title":"Default Title","offer_id":47067845460208,"sku":"9780253111555","price":19.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780253111555_p0.jpg?v=1763681154","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780253111555","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}