{"product_id":"9780262323055","title":"The Innovator's Hypothesis: How Cheap Experiments Are Worth More than Good Ideas","description":"What is the best way for a company to innovate? Advice recommending \"innovation vacations\" and the luxury of failure may be wonderful for organizations with time to spend and money to waste. \u003ci\u003eThe Innovator's Hypothesis\u003c\/i\u003e addresses the innovation priorities of companies that live in the real world of limits. Michael Schrage advocates a cultural and strategic shift: small teams, collaboratively -- and competitively -- crafting business experiments that make top management sit up and take notice. He introduces the 5x5 framework: giving diverse teams of five people up to five days to come up with portfolios of five business experiments costing no more than $5,000 each and taking no longer than five weeks to run. Successful 5x5s, Schrage shows, make people more effective innovators, and more effective innovators mean more effective innovations.","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":47080414937328,"sku":"9780262323055","price":19.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/595156707.png?v=1738646201","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780262323055","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}