{"product_id":"9780262342827","title":"Elements of Ethics for Physical Scientists","description":"You can't be a healthy person if your mind resists healthy habits. Your thoughts about food and exercise have to change. Understanding the powerful human urge to avoid pain and enjoy pleasure, we turned looked for a good feeling to attach to our better choices and a bad feeling to attach to poor choices.\u003cbr\u003eIt worked. In an instant.\u003cbr\u003ePeople thought my daughter and I were nuts when we adopted our new principles of a healthy life. No one before ever attached \"feeling good\" to the weight loss process. Being thin, yes, but not to the process of losing weight. But we did. We deliberately looked for ways to re-frame how we thought about every choice we made and made it pleasurable. We found the joy in every choice with 12 Mind Games we played to make our minds work for us instead of against us.\u003cbr\u003eBONUS BOOK section include real life weight loss clients' \"Crazy Diet Cheats that Really Work!\" that tell the humorous lengths people go to in order to cheat and still lose weight.\u003cp\u003e(Kindle version only .99 cents. ASIN: B00CUR4SRC)\u003c\/p\u003e","brand":"MIT Press","offers":[{"title":"Default Title","offer_id":47120277537008,"sku":"9780262342827","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780262342827_p0.jpg?v=1763682529","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780262342827","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}